About the studio

One engineer builds it, launches it, and answers the phone.

Aarambh Pratap Singh, web designer and
        developer in Lucknow

Direct collaboration, no middlemen

You deal with the person writing the code. There is no account manager translating what you said into a ticket, no junior picking it up on Friday, and no queue behind three other clients you were never told about.

My background is business administration, with hands-on time at Tata Motors and Niftel Communication — so the first question is what the site has to make happen, not what it should look like. The design follows from that.

The person who understands your business is the person who builds it and the person who picks up the phone afterwards.

Local presence

In Lucknow, and willing to come to your counter

For a shop or a clinic, fifteen minutes standing in the room tells me more than an hour on a call. In-person consultations across the city, at no charge.

Where I visit

Gomti Nagar, Hazratganj, Aliganj, Indira Nagar, Chowk and Alambagh, plus anywhere else in Lucknow by arrangement. Outside the city, everything runs over WhatsApp and video — the process does not change.

Accountability

You have an address, a phone number and a signed one-page agreement, not a support form in another time zone. If something breaks after launch, you message the person who wrote the line that broke.

Who I build for

Retail stores, clinics and diagnostics, restaurants and cafés, salons, and professional services — businesses where an enquiry is worth real money and most of them arrive from a phone.

Technical standard

Why custom code beats a site builder here

Not a matter of taste. A page built on WordPress or Wix ships a large JavaScript bundle before a customer sees anything, and your customer is often on a phone on a weak connection in a market street.

 Custom codedTypical builder site
What loads firstText and layoutA framework bundle, then the text
Page weightUnder 120 KB on these six demosCommonly 2–5 MB
Monthly cost to youNothing beyond domain and hosting at costA platform subscription, forever
Plugin security patchesNone to apply — there are no pluginsYour responsibility, monthly
If you stop paying meThe site keeps running. You hold the passwordsThe site usually goes down

How the speed figure was measured. Every page on this site and all six demos were loaded over a connection throttled to Chrome DevTools “Slow 4G” — 1.6 Mbit/s down, 150 ms round trip — with a 4× CPU slowdown standing in for a mid-range Android handset, at a 390 px viewport, median of three runs. Across those 9 pages the slowest largest-contentful-paint was 0.83 s, the slowest full page load was 0.93 s, and the heaviest page weighed 106 KB. Your own result will depend on your photographs, so I re-measure yours before launch and show you the numbers.

Want to see what this would look like for your business? The homepage demo costs you nothing and lands in 48 hours.

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